Virginia Highland Books
Case Study
A better way to purchase books!
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Role
UX/UI Designer
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Duration
2 weeks
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Platform
Desktop
Mobile
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Tools
Figma
Asana
Maze
Adobe Color
Google Suites
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Methods
Affinity Map
Persona
User Interviews
Wireframes
Wireflows
Prototypes
Usability tests
Heuristic Evaluation
Business Opportunity
Speculative
Virginia Highland Books is snuggled in the center of beautiful, historic Virginia Highlands. Virginia Highlands is the perfect oasis of a walkable neighborhood with a friendly, small town feel situated in the heart of the thriving city of Atlanta.
The bookstore needs a more intuitive way of purchasing books.
The website needs a way to search for books by genres.
Customers needs a way to sign up for events being held at bookstore through a calendar.
Original Site Map
This is the original lay out of the bookstore website.
My research Method
In effort to understand users behavior here are some of the statistics from the user surveys:
Primary age demographic 22-35
7 surveys
6 user interviewees
They regularly us online bookstores to purchase all reading material.
Survey key takeaways
50% of the people purchased self help books.
90% of the participants purchase books online.
Ideation
Competitive Analysis
To understand the market for purchasing books helped me identify gaps in the industry, I performed a feature inventory against three direct competitors, Rizzoli, RJ Julia and unabridged. We listed the various common and unique features. Here are the top features that could enhance the user experience for Virginia Highlands bookstore:
Sort by categories
Reading suggestions
Store hours and location listed
on homepage to drive traffic to store
Revised Site Map
With the revised site map has the bookstore hours and location. There are also reading categories.
Persona
Chris Johnson
‘Readers are Leaders’
Occupation
Engineer
Location
Atlanta, GA
Age
32
Relationship Status
Married, two children
Pain Points
Chris is annoyed with local bookstore ineffective website.
There are no genres listed on the website to help filter search.
The events tab doesn’t have a calendar, which makes it confusing when trying to sign his children up for reading and sing along.
Biography
Chris is a voracious reader.
He’s currently teaching his two small kids to read.
He believes in the power of community and supporting small businesses, which is why he would like to make all of his purchases from local bookstore.
Needs
Support small businesses in his community.
In search of activities for his two young children to participate in on the weekends.
Works remotely from home, looking for a change of scenery.
Recently published a children's book on self confidence and would like to partner with local bookstores.
Problem Statement
Chris is looking for a local bookstore to purchase his personal reading list from also any books as gifts.
He would also like to find local community activities for his children participate in.
How Might We...
Make a intuitive website navigation process that assist Chris with finding the
genre of book he’s looking and offer suggestions for him to add to his reading list.
Add an events tab with a calendar displaying up and coming events for him to sign his children up for.
Create a seamless checkout process so Chris and other website viewers feel confident
inputting their credit card information.
